Only been using it for 2-3 months but as far as I can tell, this is everything I care about in toothpaste. Most brands, you need to sacrifice one of the main features, such as less (or no) whitening for more sensitivity control. With Ollie, you get whitening, sensitivity, and cavity protection, all while using "proper" ingredients and not a bunch of random chemicals that nobody can pronounce. If an ingredient could be added to help enamel health, it could be possibly the best toothpaste on the market. I've also started to become very conscious about the abrasiveness of toothpaste and far as I can tell, Ollie is nothing to worry about, especially compared to any whitening toothpaste. I would love to see it directly compared to other brands though.

My only complaint is the tube it comes in. I am a big tube roller and if you roll the tube in any way, the seams will break open, causing air to enter the tube. It doesn't cause a problem with the toothpaste itself, but it can impact the experience of trying to get the toothpaste out.

Unless the price happens to go up, I plan to continue using Ollie toothpaste for the foreseeable future.

Great taste, works great

It's nice.

I started whit a 1 oz sample tube of this stuff and to be honest I could see the improvements almost immediately. Brighter smile, fresher breath, and just an all around better feel for the health of my mouth and teeth since then I buy 3 or 4 tunes at a time. I promise you won't regret it!

Need to order more! Love the taste, and my teeth are nice and white!