Exactly what I want
Only been using it for 2-3 months but as far as I can tell, this is everything I care about in toothpaste. Most brands, you need to sacrifice one of the main features, such as less (or no) whitening for more sensitivity control. With Ollie, you get whitening, sensitivity, and cavity protection, all while using "proper" ingredients and not a bunch of random chemicals that nobody can pronounce. If an ingredient could be added to help enamel health, it could be possibly the best toothpaste on the market. I've also started to become very conscious about the abrasiveness of toothpaste and far as I can tell, Ollie is nothing to worry about, especially compared to any whitening toothpaste. I would love to see it directly compared to other brands though.
My only complaint is the tube it comes in. I am a big tube roller and if you roll the tube in any way, the seams will break open, causing air to enter the tube. It doesn't cause a problem with the toothpaste itself, but it can impact the experience of trying to get the toothpaste out.
Unless the price happens to go up, I plan to continue using Ollie toothpaste for the foreseeable future.
Brio Product Group
Thanks Ryan! We are working on new formulations for other toothpaste options. Is there a specific ingredient you would like to see for enamel health? Thanks for the feedback on the tube, with the flat cap, I can see how it wouldn't roll very well. I stand mine up on the counter so the paste is always at the end. If you keep yours in a drawer then I could see how this is tricky. Thanks!